Home / All / Industry News /

How did Adidas stores drive digital innovation into the store experience by RFID?

How did Adidas stores drive digital innovation into the store experience by RFID?

Nov 3,2021
Adidas stores have been really driving digital innovation into the store experience.  NEO stores in European cities like Frankfurt, Nuremberg and  Helsinki are demonstrating the innovations described below:

Image
RFID changing room: Customers that take product into the changing room are greeted with a mirrored display which provides more information about the products they have taken into the store as well as give the customers some ideas of outfits to combine. 


RFID Point of sale & Security scanners: All products have RFID tags on them which, when placed on the counter, the till is able to scan immediately without any manual intervention.  Once transaction is complete, these products can then be marked as paid for using the read/write functionality on the 2nd generation RFID tag.  Products that are not marked as paid that leave the shop, will activate the alarm.  The 3ft RFID aerials installed at the front doors ensure these tags are detected. 


RFID inventory: The main business case for RFID has always been for inventory related functions.  Customer assistants are able to scan inventory by holding the reader over the display plus identify product s it enters the shop floor from the store room.  Combined with the point of sale, these functions enable the store to have a high level of accuracy around stock and it's movement. 


Store jukebox: Customers are able to change the music playing in the store by using the digital jukebox. 


Share my look: Using an interactive mirror, customers are able to take a photo of themselves wearing an item they have found in the store and share it on Facebook or twitter. 


The interactive Storefront: Part of  storefront window is a fully functioning virtual store with life-size products. The interaction takes places on the glass of the exterior window using  touchfoil from a Cambridge, UK based company called Visual Planet. By touching hotspots on the window the shopper can browse life sized products, make the mannequin show product details, interact with the product and make playful actions and movements.  The customer can then move products to their personal shopping bag on their mobile phone by tapping an NFC tag or zapping a QR code.
News
  • RFID knowledge Customers often Ask ( RFID reader writer Section)
    RFID knowledge Customers often Ask ( RFID reader writer Section)May 20,2024
    The RFID reader (reader writer) communicates wirelessly with RFID electronic tags through an antenna, enabling the reading or writing of tag identification codes and memory data. A typical reader includes a high-frequency module (transmitter and receiver), a control unit, and a reader antenna.
  • Much Safer Anti Removable RFID Electronic Tag
    Much Safer Anti Removable RFID Electronic TagMay 9,2024
    The anti removable ceramic RFID electronic tag uses a composite ceramic substrate inside, which is resistant to high temperature and has stable performance. Ceramic labels are inherently fragile, making them highly suitable for applications that prevent disassembly and tearing. The combination of anti disassembly ceramic labels with automotive glass can achieve excellent readability performance.
  • RFID tags can greatly improve breeding efficiency
    RFID tags can greatly improve breeding efficiencyApr 17,2024
    With the increasing popularity of RFID technology in animal husbandry management, labeling livestock with RFID tags can achieve automatic collection and management of animal husbandry information during the breeding process, making the breeding process more scientific and transparent, greatly improving the efficiency of animal husbandry work.
Keep up with the latest technology news and innovations with the Newsletter.
Follow Us

Pro RFID & BarCode

www.yanzeorfid.com
Pro RFID & BarCode